Very often, market is clearly linked to finance. Here you have some basic vocabulary related to marketing and finance:

AIDA (M): this means attention, interest, desire and action. This is a strategy used to sell products.
LOSS LEADER (M): this refers to selling a product at a loss to get a customer into the shop.
The shop owner then hopes that they will buy other products they hadn´t planned to buy.
GROSS MARGIN (F): this is the difference between the cost of manufacturing a product and
how much it is sold for.
BREAK-EVEN POINT (F): this occurs when sales are equal to costs.
EXPENDITURE (F): This is specific amount of money spent.
MARKET LEADER (M): this refers to a company or product with the largest market share.
NET PROFIT (F): this refers to money that is left over all expenses have been deducted.
NICHE MARKET (M): this is a small specially market with little competition in it.
BUDGET (F): this is a plan for spending and income.
FOCUS GROUP (M): this is the group of people who come together informally to discuss their
reactions to a product.
VARIABLE COSTS (F): this refers to the money needed to produce a product, which increases
according to the number of products produced.
PRODUCT LAUNCH (M): this refers to putting a new product on the market.
TURNOVER (F): this is the total amount of sales of goods or services of a company.
BRAND AWARENESS (M): this term indicates how well known a particular brand is.
BANKRUPTCY (F): this occurs when a company is no longer able to pay its debts.
COLLATERAL (F): this is the type of security required in order to get a loan.
CASH COW (M): this is a product that needs little advertising and always sells well. This can
be due to the demand for the type of product or the brand awareness.

*Test your knowledge:  Write the English words for these Spanish ones.

- artículo cebo/ de gancho:
- atención-interés-deseo-acción (AIDA):
-beneficio bruto:
-beneficio neto:
-costo variable:
-cuando el ingreso es el mismo que los  
 gastos:
-de gran rendimiento/muy productivo:
-facturación:
-gasto/desembolso:
-garantía/aval:
-lanzamiento de producto:
-líder en el mercado:
-nicho de mercado:
-presupuesto:
-quiebra/bancarrota:
-reconocimiento de marca:
-reunión de consumidores/grupo de
 discusión:

*You will find the key answers on the next chapter.