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Inglés para los negocios

Autor: Raquel R. P.
Curso:  4,48/5 4,48/5 (41 opiniones) |14648 alumnos|Fecha publicación: 09/04/2008

Capítulo 12:

 Language of persuation & describing a product

Advertisements in English usually contain phrases dealing with physical, emotional and intellectual language. This vocabulary is what slogans and product description are made of.

Examples of slogan and product description language:

PHYSICAL:
-Feel the difference!
-Get the taste of it!
-Just jump in and try it!
-Forget about theory - out yourself in our hands for a practical approach.
-Our goal is to get you where you want to go.
-Sit back and relax, knowing that you have put your money to work for you.
-Help us bridge the gap between products and services.
-Join the ranks of hands-on users.
-Get in touch with us if you have any questions about our products or services.

EMOTIONAL:
-Your satisfaction is our goal.
-Enjoy the feeling of having a dream come true.
-Would you like to experience the feeling of success?
-Come to the company, which puts your well-being first.
-Experience customer service from the caring company.
-Our mission id to ensure a future for your grandchildren through our commitment to the environment.
-Hope is the best resource we can imagine.
-Are you looking for a product that fits your lifestyle and expresses who you really are?
-Enjoy the comfort of being one of our valued customers.

INTELLECTUAL:
-Thinking people buy our products.
-Enjoy the knowledge that you have made a wise choice.
-Make use of our state-of-the-art technology.
-Innovation and perfection are the goals we strive for.
-The informed consumer is our target group.
-Our expertise in the field is unchallenged.
-We are looking for customers who can think for themselves and make wise decisions.
-Our products combine intelligent solutions and reliability.
-Heightened awareness of our products has led to worldwide recognition and praise.

 Some important vocabulary:

-ad/advert/advertisement: a notice that gives information about a product and whose
 purpose is to make the product known and persuade the consumer to buy it. (As a
 abbreviations, ad is more common in the US, advert is more common in the UK).
-to bridge the gap: to connect two items or things.
-commercial: an advertisement for television or radio.
-copywriter: a person responsible for writing the text of advertisements.
-to join the ranks: become part of a group of people.
-slogan: a phrase or words which are easy to remember, used in publicity for a product,
 service or company.
-well-being: the state of feeling healthy.

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